Aslan's On The Move
March 29, 2006 | By Jack Yoest
Chinese Snacks in Chengdu Your Business Blogger was looking for a bit to eat. Maybe some local flavor. In Chengdu, in the middle of China.
A traditional snack. I dropped into a small grocer and loaded up. Pringles, Oreos, washed down with a Coke. And Cheetos chaser.
Then I noticed something. As I looked down into my feed bag, I saw international brand names.
(Nothing escapes Your Business Blogger.)
Peter Drucker said that innovation and marketing were the only competitive advantages the USA needed.
The raw ingredients in Coke and Cheetos are commodities. Available anywhere. Cheap.
The real added value is in the marketing. From America.
Pepsi ad at The Temple of Heaven, Beijing
Wyeth formula ad in the Beijing subway
Starbucks at Beijing Airport
Coke bench ad in Chengdu, China
Narnia sidewalk poster, Chengdu Narnia? In the Middle Kingdom?
Narnia at a theater near you, Chongqing, China American marketing on the move.
Aslan's on the move.
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Thank you (foot)notes:
Interested in Narnia? If you are near Glen Burnie, Maryland, be sure to come to the C S Lewis lecture Thursday nite.
More pics at The Travel Bug
Visit Basil's Blog for his pick of good posts.
