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Words, Beautiful and Ugly. A Marketer's Cheatsheet

June 6, 2006 | By Jack Yoest

Not everything is Ugly that comes out of The Chronicle of Higher Education.

A most useful article appeared in the recent edition. Professor Robert Wolverton at Mississippi State University asked one hundred students to list beautiful words; ugly words. Here's the list. A pin-up reminder for wordsmiths and marketers.

Beautiful
Love
Serendipity
Lovely
Luminous
Melody
Beautiful
Lavender
Lily
Eloquent
Euphoric
Glorious
Gorgeous
Grace
Happy
Harmony
Heaven
Onomatopoeia
Passion

Ugly

Pus
Vomit
Fungus
Death
Mucus
Puke
Ugly
Cacophony
Hate
Mullet
Phlegm
Pimple
Snot

Your Business Blogger is euphoric over the harmony in this gorgeous list. I wasn't expecting this from The Chronicle. Love the Serendipity.

I can't wait to see what the pre-teen Dude does with the ugly, snot, pus list.

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See more of The Chronicle at Str*ppers.

Posted at 11:19 PM
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