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Great Brands: High Love; High Respect

August 19, 2006 | By Jack Yoest

Tom McMahon's 4-Block World is proof that truth is simple as salt and sells.

Tom points us to the block to be in for us marketing guys positioning a brand: Love and Respect.

Love and Respect. Ying and Yang. Nuts and Bolts. Male and Female. Like Sex.

It has ancient Biblical proportions. Where each gender has a different directive from that Good Book: Men are commanded to Love their wives. Wives are commanded to Respect their husbands.

Together, the two become one. Eternal. Brand.

With children as dividends.

As a Lovemark.

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Thank you (foot)notes:

Be sure to bookmark Tom McMahon for your daily reading enjoyment. You'll love it; I guarantee it. 4-Bock World. 4-Ever.

Posted at 12:11 AM
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» Jack Yoest on High Respect, High Love Marketing from Common Grounds Online
A quick highlighting of Jack Yoest's appropriation of Tom McMahon's marketing matrix for branding. Low Love, High Love are on one axis, and Low Respect and High Respect are on the other. Jack suggests that if we think of marriage [Read More]

Comments

Very interesting. Now how to meld love and respect for your brand, that's a whole 'nother question. Is that your next post??

Posted by: charmaine | August 19, 2006 9:36 AM

It does look pretty simple when you see it in diagram from. Very interesting! Thank you for sharing this with the Carnival of Family Life.

Posted by: Kailani | August 21, 2006 4:25 PM

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