Love and Respect
August 21, 2006 | By Charmaine Yoest
Jack has a marketing angle to the love, marriage, children business.
Tom McMahon's 4-Block World is proof that truth is simple as salt and sells.
Tom points us to the block to be in for us marketing guys positioning a brand: Love and Respect.
Love and Respect. Ying and Yang. Nuts and Bolts. Male and Female. Like Sex.
It has ancient Biblical proportions. Where each gender has a different directive from that Good Book: Men are commanded to Love their wives. Wives are commanded to Respect their husbands.
Together, the two become one. Eternal. Brand.
With children as dividends.
As a Lovemark.
Bookmark Tom McMahon for your daily reading enjoyment.
Cross Post from Jack Yoest and Great Brands.
Comments
Of course children are not dividends in the straight-forward sense. Their value is often counter-intuitive -- or they just plain kill you... slowly.
Posted by: gsk | August 22, 2006 10:07 AM
How romantic.
Excuse me while I throw up.
Posted by: Suricou Raven | August 27, 2006 5:10 AM