Monkey On Your Back Ad Campaign and Carnival Selections
June 6, 2007 | By Jack Yoest
A Monkey on Your Back?
Dodge commercial Monkey on Your Back is a phrase that has come to mean an assignment, and the one who carries "the monkey" is responsible for the next step. In the Army, the responsible manager was called an 'Action Officer.'
Which clearly pegged who was responsible for what project.
Dodge is using this accountability analogy, Monkey on Your Back to depict a guy who has to buy a cool car for the family. Forgive the extra click thru at advertisementave.com.
He got a Hemi -- for the children.
Every male likes muscle (cars).
And everyone should embrace office politics. For survival. See Office Politics by MAD KANE’S HUMOR BLOG, via Verve Coaching's carnival.
Visit the Urban Monk via the Life Carnival.
Thank you (foot)notes:
Full Disclosure: Monkey on Your Back was popularized by the William Oncken Corporation, which is a client of Your Business Blogger at Managing Management Time of DC, LLC.
The Neo Eclectic has more on the history on the beloved Hemi at 50th Anniversary of the 392 FirePower Hemi Engine.
Comments
I'd love to write you a long comment - but there is a monkey on my back. I know...bad joke!
Posted by: Greta | June 6, 2007 8:00 AM
It's not a real Hemi unless it has carburetors. But, alas, unless you want a yearly visit from the smog police best to leave the engine alone.
Posted by: Pat Patterson | June 6, 2007 11:27 PM
Oh, yes ... a man loves a big pair of double pumpers.
Pat gets this right.
Two 850 cfm Holley's with mechanical secondaries atop a two blade compressor... Your Business Blogger is getting choked up.
The dream of every teenage boy. (And those a bit older.)
Like Freddy Mercury, from Queen sang:
'Told my girl
I'd have to forget her --
Have to buy me
a new carburetor --
I'm in love with my car...
The great conflict between testosterone and hi-test. Grabbing the girl or grabbing the gears.
(Although Freddy from Queen dying from AIDS is not helpful to my analogy.)
Fuel injection was always for sissies. It was too easy. Too easy to maintain and gearheads don't like 'too easy.'
Yes sirree, you can keep your hydraulic lifters, gimme those mechanicals, so that I have to adjust them every night. Give me that old duel point distributor where the points had to be adjusted every month.
Goodness, who had time for girls?
And if memory serves, starting my hi-performance car was always interesting -- I never actually knew it would start.
That hi lift cam, funky-advanced timing and hi compression always made starting a bit iffy.
I am always amazed how easily and dependably my cars start now-a-days. We are so spoiled.
And the torque's about the same with double the gas mileage.
Life was harder back then, when you didn't know if your car would start.
But if she fired up -- oh, to bend those needles...
Posted by: Jack | June 7, 2007 11:11 PM
Hemi
'It's got to be the five-point-seven,
and nothing less well ever do for me,
you get the taste of honey as they say
and wonder how the bees could fly away.'
'And what about the others, housewife says,
'You'd save a bundle and they use less fuel,'
to which I did, with confidence reply
'you wouldn't have a clue, it's in the genes.'
Herbert Nehrlich
Posted by: Pat Patterson | June 8, 2007 9:44 PM
Pat, I dunno: 5.7 -- I guess that's liters? Litres?
I rather prefer my displacement measured in cubic inches. It may be as quaint as measuring furlongs per fortnight, but liters sounds so...French.
The only thing I buy by the liter is wine...in the gallon jug.
Jack
Posted by: Jack | June 9, 2007 12:05 PM
Well, the poet was German. But definitely talking about the 345 ci.
Posted by: Pat Patterson | June 9, 2007 5:10 PM