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Mission Statements for Real Growth

January 3, 2009 | By Jack Yoest

helen_gardens_flowers.jpg

Helen:
GARDENING WITH CONFIDENCE
Every business should have a mission statement to help focus staff, benchmarks, resources, results.

Every business could benefit. Every silo, in the business; on the farm.

Even your garden.

A business going to seed, so to say...

My favorite 'plant manager' is Helen of Raleigh who runs the premier gardening business in central North Carolina. She writes for Better Homes and Gardens and blogs at Gardening With Confidence™.

Helen is also a Garden Scout and Stylist. In her work as a field editor for Better Homes and Gardens and their Special Interest Publications such as Country Gardens and Nature's Garden, she scouts great gardens for their publications.

When a garden is chosen for publication, Helen works with photographers to style the photo shoot.

Just as every manager needs a business coach, every gardener needs a gardening coach.

Who knew?

Helen helped create this market niche. She is in great demand as a Garden Coach.

In her former career as a Vice President of an environmental company she learned how to shovel manure.

Good management training.

Carrying a rifle in Pakistan didn't hurt either. (Working for an environmental client. Really.)

Here is Helen's gardening mission statement,

GARDEN MISSION STATEMENT

Helen's Haven is a sustainable, wildlife habitat, created to attract and feed birds, bees, butterflies
and for the enjoyment of friends, family, and visitors to educate, enjoy,
and to understand we are the earth's caretakers, so let's take care.

If you have a garden statement, send it along to Helen. She will be posting the collection.

mulch_leave_helen_yoest.jpg


###

Thank you (foot)notes:

For the backstory see, Women, Work and Family: One VP's Solution,

"How do you it all?" Accomplished women with kids constantly get this question.

Helen Philbrook, married and mother of three, from Raleigh, NC, has the answer.

Your Business Blogger(R) recently sat down with Helen and her husband David to learn the secret.

She's a former Vice President of an environmental testing firm, and perhaps the world's first female "Smoke Stack Sniffer."

Full Disclosure: Helen is the sister of Your Business Blogger(R)


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