About Reasoned Audacity


Jack and Charmaine Yoest

About Jack and Charmaine


Reasoned Audacity is the joint effort of Jack and Charmaine Yoest. Jack is President of Management Training of DC, LLC. Charmaine is Vice President of Communications at the Family Research Council.

Jack and Charmaine live in the Washington D.C. area, with their five children, known to Alert Readers of Reasoned Audacity as the "Penta-Posse."

This blog is an entirely personal project and the opinions expressed here are their own.



Jack Yoest


serves as President of Management Training of DC, LLC; and is co-owner of Distro-Cal, a marketing company in the advertising specialty industry. His practice draws on his expertise in operations and sales and marketing, and senior management development. Jack Yoest is an Adjunct Professor of Management in the Business Technologies Division of the Northern Virginia Community College.

In addition to his writing here at Reasoned Audacity and in Management Training of DC, Jack is a freelance writer for the Business & Media Institute. He has also contributed to Small Business Trends, Small Business Trends Radio, and The Business Monthly.

Jack has managed entrepreneurial start-up ventures, including medical device companies, high technology, software manufacturers, and business consulting companies. His assignments have included:

  • Served as Chief Operating Officer of Job Accord, a multi-national human resource company with offices in New York, Washington, D.C., London, New Delhi and Bangalore;

  • Partner in Global Strategies, Incorporated, advisors for international business development.

  • Managed the transfer of patented biotechnology from the National Institutes of Health to his client, which enabled the company to raise $25 million in venture capital funding.

  • Vice President of Certified Marketing Services International, an ISO 9000 business-consulting firm, where he assisted international companies in human resource certification.

  • President of Computer Applications Development and Integration (CADI), the premier provider of software solutions for the criminal justice market. CADI dominates the market of case management software, with the largest number of installations in the world. During his tenure, Jack negotiated a strategic partnership with Behring Diagnostics, a $300 million division of Hoechst Celanese, the company's largest contract.

  • Jack also served as a gubernatorial appointee in the Administration of Governor James Gilmore in the Commonwealth of Virginia, serving as the Assistant Secretary for Health and Human Resources, acting as the Chief Operating Officer of the $5 billion budget. During his tenure in state government, Jack acted as the Chief Technology Officer for the Secretariat, where he was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit.

  • Served as a manager with Menlo Care, a medical device manufacturer. While at Menlo, he was a part of the team that moved sales from zero to over $12 million, resulting in a buy-out by a medical division of Johnson & Johnson.

  • A former Captain in the United States Army, having served in Combat Arms and on the U.S. Armor and Engineer Board, Jack directed research and conducted testing, and recommended solutions to problems in night vision and electro-optics.

Jack earned an MBA from George Mason University and completed graduate work in the International Operations Management Program at Oxford University. His publications include "Doing Business in the Values Vacuum," an article syndicated by Scripps-Howard News Service to over 350 newspapers worldwide, and functions as a ghostwriter for high profile managers and blogs, including a Presidential candidate.

Jack competes in marathon (26.2 mile) runs, and he and his wife, Charmaine Yoest, live in the Washington, D.C. area with their five children (the Penta-Posse).

Charmaine Crouse Yoest, Ph.D.


Charmaine is Vice President of Communications at the Family Research Council. She took leave of absence to serve as Senior Advisor to the Mike Huckabee for President campaign.

Beginning her career in The White House during the Reagan Administration, Dr. Yoest is an author, a political analyst and an expert on domestic and international social policy.

A regular political commentator, Dr. Yoest has appeared on all of the major networks and cable outlets. In print, Dr. Yoest is quoted regularly and has been published widely.

She is the author of Mother in the Middle (HarperCollins), an examination of work/family and childcare policy.

Dr. Yoest has also provided Congressional testimony before both the United States House of Representatives and the Senate.

Under her leadership, the FRC communications efforts moved quickly to utilize 21st century technologies and have expanded dramatically online and in video.

Dr. Yoest has been nominated for the Bradley Prize.

In addition to establishing FRC’s weblog, she publishes a personal blog, “Reasoned Audacity” at charmaineyoest.com which was a finalist in both the 2005 and 2006 Weblog Awards.

During her graduate work, Dr. Yoest served as the Project Director of the Family, Gender and Tenure Project in the Department of Politics at the University of Virginia, a nationwide study funded by the Alfred P. Sloan Foundation.

She was also a recipient of Mellon, Olin, Bradley and Kohler Fellowships.

Previously, Dr. Yoest served as a Contributing Editor at the Heritage Foundation’s Policy Review, and, prior to returning to graduate school, as Deputy Director of Policy at FRC.

Dr. Yoest has a Ph.D. and an M.A. in Politics from the University of Virginia and a B.A. from Wheaton College. She also did graduate work at Oxford University in Ethics and Philosophy.

She and her husband, Jack, live with their five children in the Washington, DC area. They recently completed the 2007 Marine Corps Marathon with their oldest daughter.




Reasoned Audacity's Clientele, Projects, Associations and Pro Bono Work


  • The Pentagon
  • Virginia Piedmont Technology Council
  • United States Department of Health & Human Services
  • Distro-Cal
  • Independent Women's Forum
  • IVAC Corporation
  • Ogilvy
  • Global Strategies, inc.
  • Johnson & Johnson
  • Job Accord
  • Tfori Labs
  • Technology Empowerment Inc.
  • The Andrew W. Mellon Foundaiton
  • Maremont
  • Computer Applications Development & Integration (CADI)
  • U.S. Department of Education
  • The Heritage Foundation
  • National Gaucher Foundation
  • University Cable Network
  • Harper Collins
  • Luther Place Memorial Shelter for Women
  • United States Air Force Auxiliary Civil Air Patrol
  • NeuroLogic
  • MenloCare Inc
  • The Salvation Army
  • Kohler Foundation, INC
  • DaVinci Technologies
  • Mallinckrodt
  • Century Club of George Mason University
  • John M. Olin Foundation, Inc.
  • Interbank
  • Crouse Concrete
  • The Bradley Foundation
  • Kirby Classic
  • CMSI
  • Medical Endoscopic Services, Inc
  • Family Gender and Tenure in Academia: A Nationwide Study of Faculty and Institutions
  • SonoMedica, LLC
  • Geotype of Tidewater
  • Commonwealth of Virginia Campaign
  • SBA
  • Sears
  • Kiwanis International
  • U.S. Submarine Veterans of World War II
  • Leadership Institute
  • Brown and Associates, Inc.
  • Federal Bureau of Investigation
  • Governor's Year 2000 Task Force
  • Venetec International
  • Family Research Council
  • National Press Club
  • Muscular Dystrophy Association (MDA)
  • SheThinks
  • National Education Association
  • Hammer Marketing
  • STF, Inc.
  • Bernard Haldane Associates
  • Sandler Sales Institute
  • Creative System Designs
  • David Philbrook, P.E.
  • National Institute for Automotive Service Excellence
  • The Governor's Procurement Assessment Task Force

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