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Best ProLife Videos & Resources, Professor Yoest

We live in the sight and sound generation where information is gathered through the 'moving talking picture.' Here's how ProLife is changing the culture and the law. Abortionist reveals, 'Am I killing? Yes, I am' Who wants to be a millionaire? This abortionist did. Carol Everett did it for the money. Read more

Death Threat From ProChoicer Kathie M Stack

"Komen is Dead ...and you're next" is not good in any context in these troubled Read more

A Message to Garcia, by Elbert Hubbard: Management Delegation & Staff Initiative

Originally published in 1899, By Elbert Hubbard, this classic deserves a wide audience even in these more modern times. This is a timeless case study on management delegation and staffer initiative. A Message to Garcia By Elbert Hubbard In all this Cuban business there is one man stands out on the horizon Read more

Education

The Reference Letter;
How To Get One,
How To Write A Letter of Recommendation

Your Business Blogger(R), also known as Your Business Professor has written dozens of recommendations for hundreds of students, clients, friends and vendors.

Question: If I wrote dozens of letters, then how did hundreds of people get a written recommendation from this very generous, very perceptive and very busy business consultant?

Answer: I didn’t write them.

***

I used to write recommendations all the time.

Before I got smart. (This took a long time…)

Referance_letter_of_recommendation012.jpg Linked here is a glowing recommendation from a United States Congressman for Your Business Professor for a presidential appointment. Note the glowing language. The detailed biography. The compelling argument.

Wow! That Congressman must really know Jack! Were they roommates in college? Are they cousins? Did they serve jail time together?

Nope.

The Good Congressman hardly knows me to send me anything other than a Christmas card.

No, the Good Congressman didn’t actually write my recommendation.

I did.

***

Why did a Very Busy Big Boss sign-off on a letter to Your (unknown) Business Professor?

Thomas Phillip “Tip” O’Neill, Jr., the late Speaker of the House during Reagan’s presidency, directed his staff to, don’t take nobody that nobody brought. That the Speaker would only use his resources for someone who was sponsored by a trusted adviser.

A trusted third party…

To get a recommendation from a Very Busy Big Boss, find a friend who the Boss trusts. A trusted staffer.

With input from the trusted staffer, I composed a draft of my recommendation, which was, of course, fact checked, spell checked and signature ready for the Big Endorser’s OK.

This is important: Very Important Busy People don’t have time to write anything. They have speech writers.

If you want an endorsement or a recommendation, you will need to become a speech writer.

For your own content.

This is the first lesson in Completed Staff Work for subordinates. The Big Boss should only make decisions and sign his name.

The Boss does not do any work.

“Work” in the form that the individual contributor or staffer would recognized.

I tell Interested Parties if they want a written recommendation from me on why someone should hire them — the Interested Party must first draft the letter so that I would know why I would make such suggestion.

Some one is going to have to do the thinking and the work for me.

This is how senior management works.

Some Interested Parties might suggest that Your Business Blogger(R) is not very bright and certainly very lazy.

Perhaps so. But.

This is how senior management works.

***

Now that the Alert Reader understands who really does the thinking and the working, let’s review what should go into the writing of the recommendation.

Symmetry and Chemistry

The letter is written for a Big Boss to be read by another Big Boss. Well, OK, maybe not. Maybe your letter will be signed by an auto-pen (or secretary) and read by a trust adviser (or secretary).

The Letter of Recommendation has two purposes,

1) To assure the gate-keeper that your criminal record is irrelevant or that those tattoos are not visible with modest clothing (noticeable only in that YouTube video that you can’t get deleted). And,

2) To get you a face-to-face appointment for the interview.

The Big Boss probably will not see your letter and/or resume until you walk in his office. (Remember, he’s got staff to work and to think for him.)

The Hiring Manager is looking to answer two questions with Symmetry and Chemistry:

  • Do we have the same values?
  • Will we all get along?

Your Letter of Recommendation gets you two together. So what should it look like?

Personnel is Policy

The wife of Your Business Professor, Charmaine, worked in the Office of Presidential Personnel for Ronald Reagan who often said, “Personnel is Policy.” No President or senior leader can make every decision at every level but he can have have trusted deputies who can act in the president’s best interest — making decisions that the president would make if he had enough time.

Your Letter of Recommendation should indicate that you will make recommendations and think and act just as The Boss would think and act.

Academics, journalists, consultants and even real managers will tell you that they are looking for independent, free-thinking individuals who advance independent thought and action.

This, of course, is a lie.

Managers want subordinates who will offer well thought-out recommendations and work to persuade The Boss — But once The Boss makes a decision, the subordinate will implement the decision as if the decision were the subordinate’s.

You will be hired for your wisdom and judgment.

Problem, Solution, Result

Give a short example of a problem you faced, a solution you devised and the result of your initiative.

“[Problem] When faced with a sudden snow storm, Mr. Jones rented a snow plow [solution] and cleared the parking lot assuring that customers could get to the store front where he worked as a cashier. His initiative not only provided a customer service and safety but increased the store’s daily sales [results].”

Atta-Boys and Girls

What actions won you what awards? What superlative? All-American? Honor Roll?

“Mr. Jones never missed a session in my Business 100 class.”

“Miss Jones volunteered as a researcher to find a solution to a BlackBoard software problem I was having.”

“Mr. Jones would bring guests to my open lectures.”

“Miss Jones got an “A” in my class and regularly contributed to the discussion.”

“Mr. Jones was consistently on time.”

“Miss Jones worked part-time while attending and completing her undergraduate course work.”

Look and Feel

The letter should be a single page, single spaced, 12 point type, on 8-1/2 X 11 inch, with a conventional front like Times New Roman.

Your draft should allow space for the Big Boss letter head and signature block.

If there is an address to a third party, provide it in the body.

Be sure to (gently) alert the Big Boss of any deadlines or suspense dates.

If the letter is to be mailed directly from the Big Boss to a third party, request a blind copy to be mailed to you. We want to know how the Big Boss Staff may have modified your draft.

Ask someone to preview your social networking pages. Not sure about that bikini picture on Facebook? Take it down. Never have a picture taken with any, ANY kind of beverage in your hand — alcohol or not. Water looks like vodka.

So, put the drink down and take your name tag off when the cameras are close. Including cell phone cameras — especially cell phone cameras.

Do not use your too-familiar nick-name, Corky. Change your too-familiar email address, hotstuff@hotmail.

…So What?

Your reference letter or letter of recommendation is a one-page sales sheet; a marketing campaign to get you hired.

If you have had a real problem in your past, like that really interesting YouTube, email me for a consult. (Hint: I was young and needed the money is not a defense.)

Your Business Blogger(R) was still able to get a job after that unfortunate bar fight, street racing and other assorted events in his wasted youth. (No, no, not THAT wasted…)

And no, I do not need to see that video. Really.

###

Four steps to getting a job.

Helping sentences for employee evaluations.

Tattoos on your job search.

Posted on by Jack Yoest in Education, Higher Education, Job Searches, Marketing Comments Off

The Pill For Minors (and Your Mother Need Not know…)

George Weigel says that the real winner in the last election was…

the 1960′s.

The Woodstock-er Flower Power, Free Love-Hippy-Hypocrites are having children and presidents of their own.

Love Hypocrites? Yep.

If you can’t be with the one you love, love the one you’re with!

Sex sells as nothing else. But only sex. Nothing else.

***

Your Business Blogger(R) was at a local high school sporting event in the stands next to another doting dad who truly cares about his daughter. (Note: this story is essentially true; some details have been changed for obvious reasons.)

I know about the daughter. A lot. Too much.

Charmaine and I regularly monitor The (teenaged) Dreamer’s and the Dude’s Facebook friends. And saw pictures of someone else’s daughter that would not get her hired in any company I advise.

I gently suggest to the Dad that Facebook is a good source to learn if teenage daughters are well, “active.”

He says. “I don’t want to know.” I am perplexed.

He smiles, “They are just going to do it anyway.”

He didn’t want to know about his daughter’s (potential) amorous adventurous.

But he might get concerned…

If he learned that she might be smoking.

And without a doubt, if her football friends were drinking and driving.

Sex: OK anytime.

Smoking: BAD anytime.

Drinking: BAD while driving.

Facebook: WHAT?

Woodstock-ers don’t mind if their daughter’s are sexually active, as long as they really care about their health: no smoking and don’t drive while drunk.

(I’m still waiting for the public school system Safe Smoking Class; the Safe Drinking Class.)

***

The contraceptive pill known as Plan B soon will be made available without prescription to minors without parental consent . . .

This is Woodstock-ing your children.

NATASHA SINGER writes in The New York Times, Contraception Pill Strictures Are Eased by a Judge

A federal judge ordered the Food and Drug Administration on Monday to make the Plan B morning-after birth control pill available without prescription to women as young as 17….

The agency has 30 days to comply with the order, in which the judge also urged the agency to consider removing all restrictions on over-the-counter sales of Plan B. The drug consists of two pills that prevent conception if taken within 72 hours of sexual intercourse…

Not until 2006 did the F.D.A. rule, saying that the drug could be sold without a prescription only to women over 18. In order to enforce the age restriction, the agency also ordered that Plan B be stocked behind pharmacy counters, in contrast to other over-the-counter contraceptives like condoms.

Americans United for Life Condemns Ruling Increasing Minors’ Access to Dangerous Plan B

Washington, DC – Today, the U.S. District Court for the Eastern District of New York unilaterally determined in Tummino v. Torti that 17 year old girls should have unrestricted, over-the-counter access to Plan B or so-called “emergency contraception.” In doing so, the court overruled a previous decision by the Food and Drug Administration (FDA) requiring that minors first obtain a valid prescription for the potentially dangerous drug.

The Obama Administration is widely expected to welcome the ruling and not pursue a meaningful appeal in the case.

Dr. Charmaine Yoest, President & CEO of Americans United for Life said, “Given legitimate concerns about the safety of self-medicating with Plan B, it is incomprehensible that we would allow a minor to walk into any pharmacy and obtain this drug without medical oversight or parental involvement.”

So where did this new nonsense originate?

Sam & Dave sum it up,

I was educated at Woodstock

When I start lovin’, oh, I just can’t stop


Join Fight FOCA Maybe the Obama administration is right:

Kids are going to do it anyway:

They just can’t stop.

But they better not have a cigarette after…

***

The Woodstock-administration is working to promote prescription pills to underage girls.

Abortions are coming next.

Stop the Woodstock-ers.

Fight FOCA.

###

Thank you (foot)notes:

Some versions From the Blues Brothers have,

I was educated from good stock

When I start lovin’ I just cant stop

The Woodstock-ers have created the party of death.

Alert Readers know that Your Business Blogger(R) spent a number of decades in pharmaceutical and medical device companies and had to work with FDA requirements.

The FDA has its reasoning upside down, backwards, wrong.

That is to say: They are making political — not a medical — decision.

The normal contraceptive Pill requires a prescription from a licensed physician.

Plan B IS the Pill, except much, much stronger.

Now Plan B will require no prescription, but its stronger dose twin does?

This is lunacy. This is anti-science. This is anti-health.

This is the new administration.

See Truthspeaker’s Weblog

Visit Court Gives 17-Year-Old Girls Unrestricted Access to Morning-After Pill

Tuesday, By Susan Jones, Senior Editor

Posted on by Jack Yoest in Culture, Education, Football, Obama, politics, Roe Effect, Sports 1 Comment

Sales and Persuasion:
Selling Inside and Outside Your Organization

A Tale of Two Presentations.

A Tale of Two Wheelers.

What if Earle Wheeler was more like Elmer Wheeler?

Your Business Professor

Jack YoestYour Business Professor opens our lesson with a story from November, 1965, as told by Charles Cooper who remembers the most important sales presentation of the last fifty years — .

Charles Cooper was a young staffer assisting his boss, Earle Wheeler who made a presentation to the Big Boss.

The Big Boss had to decide between two strategies, one from Earle, who had wisdom and judgment and experience.

The another strategic was from Robert who ran an academic team of whiz kids.

The Big Boss had to choose between nearly opposite recommendations from Earle and Robert.

Although the pitch by Earle Wheeler was done almost a half century ago, Charles Cooper remembers it as if it were yesterday. Cooper was the young man who was holding the flip chart.

The Big Boss was about to make the biggest mistake of the last 50 years…

Why? Because Earle Wheeler could not sell like Elmer Wheeler.

***

Sales Training

Persuasion in Business, Government, Non-Profits and War.

Well-run organizations have decision makers and influencers who are sales professionals at every level. People who persuade.

They sell to customers, superiors and peers. They are ‘salesmen’ who work to control events – both inside and outside the organization. Salesmen in business development who are account managers.

Who: Professionals and life-long students in management or in business development – sales, fund-raising, leadership.

jack_yoest_awards.gif

What: The seminar will equip the attendee with background on how to manage and how to sell both tangibles and intangibles — To sell ideas, and products, and services.

When: Wednesday, March 18, 2009, 11:00pm to 12:15pm

Where: Northern Virginia Community College,

Alexandria Campus, campus map

The new Bisdorf Auditorium, room 196

3001 North Beauregard Street, Alexandria, VA 22311 street map

Why: Increase sales, Increase funding,

Sell an idea, Save the world.

Cost: No Charge. Register here at JYoest@NVCC.edu. Space is limited.

Jack Yoest with sales trophies, circa 1995.

The sales training on March 18th will present an overview of the dominant, popular sales philosophies and their application to selling ideas and products in for-profits, not-for-profits, government, military, media and academia.

Jack has developed a simple three step method to sell; to persuade:

The Push: gently encourage the client — overcome inertial.

The Pitch: the seller must always be in the debt of the buyer — never the reverse.

The Promise: selling is a long term relationship — love the client.

Jack Yoest, Adjunct Professor of Business at NOVA and President of Management Training of DC, is a former Armored Cavalry Officer in Combat Arms. For over 30 years he has managed software, health care and international human resource management companies. His experience spans the military, Fortune 500, government, start-ups, non-profits, media and academia.

He conducts sales and marketing and management training for professionals in industries from law to government, from for-profit businesses to charities.

He has sold car mufflers and intravenous catheters. He’s peddled tactics for night vision devices, partnerships with software developers, budgeting in public policy and media marketing for CEO’s.

Jack also served in the Governor’s Office of the Commonwealth Virginia as Assistant Secretary for Health and Human Resources where he acted as the Chief Technology Officer for the secretariat. He was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit.

He was also a sales account manager with a medical device start-up and helped move sales from zero to over $12 million, opening over 300 accounts, resulting in a buy-out by Johnson & Johnson.

Jack has consulted across industries and in China and India. His first job out of high school was selling vacuum cleaners door-to-door in 1971.

Questions? www.Yoest.com, JYoest@NVCC.edu or call Jack at 202.215.2434.

Suggested class reading:

Selling your skills, Do You Have An Incompetent Manager? From The Washington Post.

Management_Time__Who_s_Got_the_Monkey___HBR_OnPoint_Enhanced_Edition_.pdf Harvard Business Review. How not to sell in the office.

One Minute YouTube Introduction: Office Politics: Someone is always selling, Someone is always buying.

Come to this class.

Thank you (foot)notes,

See George Mason University, History News Network The Day It Became The Longest War.

Parking info at the jump.

Save the Date: 18 March 2009

Read more

Posted on by Jack Yoest in Capitalists, Education, Higher Education, Marketing, Mentoring, Military, Non-Profit, Sales Comments Off

Save the Date 18 March, Sales Training:
How To Persuade in Business, Government,
The Military

jack_yoest_awards_small_cropped.pngYour Business Blogger(R) and Charmaine are spending a few days at the Ritz-Carlton in Laguna Niguel for a series of meetings.

This Ritz sold us in the first two minutes.

***

The car valet attendant took our car and offered assistance with our bags. Walking thru the front entrance, the staff welcomed us.

By name.

We are escorted to the check-in counter (of magnificent stone) and Charmaine addresses the lovely clerk (young, but mature and a happily married mother we soon learn),

Charmaine asks, “How did the door man know our names?”

She looks up. “He’s got special powers,” she replied matter of factly.

Funny. Smart. Ladies and Gentlemen Serving Ladies and Gentlemen.

The Ritz knows how to sell. The lifetime value of each regular guest of the hotel is over $300,000.

Commitment, Attention to Detail, Immediate Follow-up: Selling.

***

Save the Date:

Sales Training

Persuasion in Business, Government, Non-Profits and War.

Question: What lost Vietnam?

Answer: A failed sales presentation.

Well-run organizations have decision makers and influencers who are sales professionals at every level. People who persuade.

They sell to customers, superiors and peers. They are ‘salesmen’ who work to control events – both inside and outside the organization. Salesmen in business development who are account managers.

Who: Professionals and life-long students in management or in business development – sales, fund-raising, leadership.

jack_yoest_awards.gifWhat: The seminar will equip the attendee with background on how to manage and how to sell both tangibles and intangibles — To sell ideas, and products, and services.

When: Wednesday, March 18, 2009, 11:00pm to 12:15pm

Where: Northern Virginia Community College,

Alexandria Campus, campus map

The new Bisdorf Auditorium, room 196

3001 North Beauregard Street, Alexandria, VA 22311 street map

Why: Increase sales, Increase funding,

Sell an idea, Save the world.

Cost: No Charge. Register here at JYoest@NVCC.edu. Space is limited.

Jack Yoest with sales trophies, circa 1995.

The sales training on March 18th will present an overview of the three dominant, popular sales philosophies and their application to selling ideas and products in for-profits, not-for-profits, government, military, media and academia.

Jack Yoest, Adjunct Professor of Business at NOVA and President of Management Training of DC, is a former Armored Cavalry Officer in Combat Arms. For over 30 years he has managed software, health care and international human resource management companies. He conducts sales and marketing and management training for professionals in industries from law to government.

He has sold car mufflers and intravenous catheters. He’s peddled tactics for night vision devices, partnerships with software developers, budgeting in public policy and media marketing for CEO’s.

Jack also served in the Governor’s Office of the Commonwealth Virginia as Assistant Secretary for Health and Human Resources where he acted as the Chief Technology Officer for the secretariat. He was responsible for the successful Year 2000 (Y2K) conversion for the 16,000-employee unit.

He was also a sales account manager with a medical device start-up and helped move sales from zero to over $12 million, opening over 300 accounts, resulting in a buy-out by Johnson & Johnson.

Jack has consulted across industries and in China and India. His first job out of high school was selling vacuum cleaners door-to-door in 1971.

Questions? www.Yoest.com, JYoest@NVCC.edu or call Jack at 202.215.2434.

Suggested class reading:

Selling your skills, Do You Have An Incompetent Manager? From The Washington Post.

Management_Time__Who_s_Got_the_Monkey___HBR_OnPoint_Enhanced_Edition_.pdf Harvard Business Review. How not to sell in the office.

One Minute YouTube Introduction: Office Politics: Someone is always selling, Someone is always buying.

Come to this class. You might be the one to prevent another Vietnam.

Jack Yoest

202.215.2434

Adjunct Professor

Posted on by Jack Yoest in Corporate Governance, Culture, Education, Entrepreneurship, Higher Education, Management Training, Marketing, Media, Military, Military Readiness, Non-Profit, politics, Sales 1 Comment

Americans United for Life Quoted in
Washington Times

Alert Readers have noted that Charmaine did not make a number of points about the Octo-mom on Huckabee.

The segment was edited down for time. But Charmaine at AUL and some media outlets are reporting about the need for regulation of fertility clinics and Artificial Reproductive Technology (ART).

Cheryl Wetzstein writes

WETZSTEIN: Fertility industry in need of rules in the Washington Times,

Lawmakers in a hurry might want to consider model ART legislation from the pro-life Americans United for Life (AUL).

The bill recommends limiting the transfer of embryos to two at a time and encourages using frozen embryos before creating new ones, AUL official Mailee Smith said. It also would require comprehensive informed consent, so women can understand the range of health risks associated with multiple births, she said.

Charmaine was scheduled to appear on Larry King Live to continue the fertility debate, but was canceled.

###

Thank you (foot)notes,

See more of AUL‘s incremental abortion strategy in, MATTERS OF LIFE AND DEATH New trend: Ultrasounds before abortion 12 states may require doctors to offer image of baby prior to terminating life, By Chelsea Schilling, © 2009 WorldNetDaily. For example, in,

Missouri: Physicians and other “professionals” performing abortions must provide information about free ultrasound services, allow the woman access to an ultrasound and provide her with a chance to listen to the heartbeat of her unborn baby.

Currently, a patient must be informed of risks of abortions 24 hours before terminating her pregnancy. Doctors must have written parental consent or a court order to perform abortions on minors.

According to Americans United for Life, the state’s General Assembly “has found that the life of each human being begins at conception.” The state prohibits partial-birth abortion throughout pregnancy.

Most fertility clinics break the rules.

Posted on by Jack Yoest in Abortion, Culture, Education, Ethics, politics, Pro-Life, Technology 1 Comment