Support Soren Dayton!

March 21, 2008 | By Jack Yoest



Is Obama Wright? - Pastor Jeremiah Wright & Senator Barack
forwarded by Soren Dayton
Fellow Blogger Soren Dayton forwarded an outstanding video that weaved Barack X. Obama's words and actions and pictures.

We live in the sight and sound generation. Where our preferred medium of communications is the moving picture.

A recent human resource management survey revealed that some 80% of influencers and decision makers in hiring will view a video of a job applicant. If you are applying for a job -- send a YouTube.

This is what Soren Dayton did. The video Soren Dayton forwarded is a type of job application for Obama and the presidency.

It is compelling! It is creative! It is brilliant!

Soren Dayton is fired. The McCain campaign threw Soren under the bus.

So Soren Dayton is out of the campaign gig. Which makes him available. Hire Dayton for your next project.

Dayton will get you noticed...

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Thank you (foot)notes:

Join the Support Soren Dayton! group on Facebook. Your Business Blogger(R) did. I'm member number 61, I believe.


Soren Dayton volunteered his time and good name to support John McCain's candidacy for the Presidency. When he linked, via his Twitter account, to a hard-hitting video mashup against Barack Obama, the McCain campaign dumped Soren, and a national media conflagration ensued.

The purpose of this Facebook group is twofold:

1) To express support for Soren Dayton.
2) To let the McCain campaign know that we expect them to FIGHT, not roll over at the merest hint of controversy.


Soren Dayton Roundup.


Best YouTube for the Week: The Washington Briefing

October 13, 2007 | By Jack Yoest

Are you e harmony with your presidential candidate? Tony Perkins helps in this relationship.

Be sure to take the straw poll on The Washington Briefing 2007 web site.

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Full Disclosure: Charmaine, the Helpmeet of Your Business Blogger, works for The Family Research Council.

This brilliant clip is the work of David Salkeld.


Best Product Placement of the Week: Julie Andrews, Pepsi and the Family Research Council

September 14, 2007 | By Jack Yoest

family_research_council_pepsi_product_placement.jpg

A basic in sales is: Know your market, Know your product, See a lot of people, Ask them all to buy.

A product logo seen on the screen, large or small, generates sales. A product placed in a movie will get a lot of people to see a product in use by celebrities. Tom McMahon, as usual, has a multiple matrix on product placement and the public good:

An Idea Whose Time Has Come: Strategic Product/Logo Placement To Cover Up The Naughty Bits

Say you're the Program Director for Spike TV and you need to run a Julie Andrews movie. The Sound of Music is for the chicks, Mary Poppins for the kids, but the 1982 movie S.O.B. would be perfect.

And the movie would now pass, as McMahon suggests, the scrutiny of the Family Research Council...

et_reeses_movie_yoest.jpg

ET and Reeses Pieces
Another movie made in 1982, ET, also had a product placement. When Reeses Pieces were displayed and eaten in the classic movie E.T.:Extra-Terrestrial, sales tripled.

Hollywood says that movies reflect culture and really do not have a pushing or leading effect on behaviors.

This is, of course, nonsense. Very smart people spend a lot of very smart money to influence the public behavior through advertising in entertainment. Because it works.

Movies move our culture. But Hollywood does not often act in the public good -- Hollywood should retain Tom McMahon to get it right.

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Thank you (foot)notes:

And be sure to visit Tom McMahon's 4-Block World.

See Snopes on the backstory of why Mars candy said "No" to ET and Hershey got the gig on one of the great marketing stories in Hollywood.

Full Disclosure: Your Business Blogger's wife, Charmaine is employed by the Family Research Council.

Also see Does E.T. Really Prefer Reeses Pieces To M&M's? Or Was He Paid To Like Them?


Continue Reading »

How To Handle Criticism and Run for Public Office: Mike Jingozian Hires Private Investigator on Your Business Blogger

May 10, 2007 | By Jack Yoest

jingo_angelvision.jpg

Mike Jingozian
founder of AngelVision
announces political ambitions
"You will hear more about my political plans in the months ahead. For now, I wish you peace and harmony. Be well, Jingo."

A number of Alert Readers have been following our case study of AngelVision. The founder, Mike "Jingo" Jingozian has been most unhappy with Your Business Blogger's analysis and has hired (at least two) lawyers and a private investigator in response to the critique and the comments.

(A private investigator??!! I'm honored.)

Jingo will be running for an elected or appointed public office -- but has taken some time off the campaign trail and his business to address Reasoned Audacity's review of the unusual AngelVision management style.

oxford_library_jack.JPG

Jingozium Erratum
Your Business Blogger at
Oxford's circular library
May 1995
Over the next few weeks we will discuss the challenges of crisis management in dealing with the blogosphere.

AngelVision continues to be an outstanding case study -- on a "distinctive" reaction to public criticism.

Meanwhile Jingo should consider CampaignSiteBuilder.com to help him launch his political career. (See compensated link on sidebar.)

Continue reading at the jump. Hint: Don't hire expensive private investigators to spy on bloggers.

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Thank you (foot)notes:

Be sure to visit AngelVision and take the Jingo on-line poll on what to do with Your Business Blogger. Here's how I voted:

Number three: Don’t be a wimp! Kick some @ss! Sue the b@stard out of principle! [Expletives modified]

The vote results will surprise you.

(Charmaine voted for "ignore him." She's no fun.)

Here's my advice and bumper sticker for his political world view.

UPDATE: 16 May 2007, Mike Jingozian claims that Your Business Blogger is a Washington government insider. Very flattering, but I must not be much of a political insider because I just now noticed that Jingo Jingozian is really, really running for public office. No, not town council. Not for congress. Nope. Jingo is going the Full Monty. Mike Jingozian is running for President. Goodness.

Blue state Oregon is now in play for the GOP.


Continue Reading »

Manager as Sociopath: An Interview With An Honest Boss

February 20, 2007 | By Jack Yoest

yoest_stern_business_school_NYU_nov_2006.jpg


Your Business Blogger
at Stern Business School, NYU
Your Business Blogger teaches management training. But there is no need to sit in my class, just visit An Interview with an Honest Manager.

To be a great manager, you must be a sociopath. Yes, The Devil Wears Prada. And ask Hugh MacLeod.

Let me know if you have ever had such an Honest Boss.

(Please, no hate mail...especially if you worked for me.)

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Thank you (foot)notes:

From Hanan Levin at growabrain. Bookmark him -- He is everyone's favorite liberal.


Valentine's Day Manifesto from the TotaliCAREians

February 15, 2006 | By Charmaine Yoest

The Democrats have finally come out of the closet: they are TotaliCAREians.


Were You Worried About Pluto?

November 01, 2005 | By Charmaine Yoest

They've discovered that Pluto has two more moons than we thought.

plutomoon.jpg

Which is very cool. But apparently, it's also a big relief to some people:

Just on a visceral level, the fact that Pluto has a whole suite of companions will make some people feel better," [Alan Stern of the Southwest Research Institute in Boulder, Colorado] said.

So call me unfeeling, but I just wasn't laying awake at night worrying about Pluto. . . were you?

Just wondering.


See "A Day in the Life of a Blogger"

October 18, 2005 | By Charmaine Yoest

From Concurring Opinions. Funny.


Waco's New Comic Strip

October 12, 2005 | By Charmaine Yoest

waco.jpg

Check out Ipso Facto!


Go See Waco's Latest!

September 21, 2005 | By Charmaine Yoest

. . . great graphic follow-up to today's new cathchprase: "Stuck With Stupids."


Jack Yoest

Jack Yoest Read More »

Charmaine Yoest

Charmaine Yoest Read More »

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