Focus not solely on books

By LaShanna Carter
Staff Reporter Having won both the National Booksellers of the Year and Lexington Apollo awards based on its community involvement, business innovations and superior selections, Joseph-Beth is making waves.

Publisher's Weekly, The International News Magazine of Book Publishing and Bookselling selected Joseph-Beth from dozens of other contenders.

The arts community in Lexington awarded Joseph-Beth with the Lexington Arts and Cultural Council's Apollo Award for financially supporting community arts groups.

Along with the awards, Joseph-Beth has added a new member to their team.

Patty Garcia replaced Peggy Collins as the new director of the public relations department.

Garcia graduated from the University of Kentucky with a degree in journalism. She headed promotions for a year at WRFL and she interned at the Herald Leader for a summer on the layout and design desk.

Garcia has had past experience with Joseph-Beth in the promotions, design and advertising department.

Garcia says her job requires good public relations skills, extroversion, retentiveness, organization, motivation and belief in the company and co-workers.

She hopes to get the staff more involved in getting the word of Joseph-Beth out to the community.

Garcia was attracted to Joseph-Beth, because she knew employees who enjoyed their job, and the company gives them the opportunity to gain higher job status.

Garcia says Publisher's Weekly chose Joseph-Beth, because "they donate the majority of their time to the arts and the community, they have over 100,000 titles of books and great customer service, the booksellers know the titles of all the books and know exactly where to find them."

Some of the upcoming events at Joseph-Beth include:

• Paul Carrol Binkley will play music from his recent CD, and selections from past releases, "Silent Serenade," "Closer to Home" and "Passages" on July 26, at 7 p.m. until 9 p.m.
• Charmaine Crouse Yoest will be discussing and signing her book, "Mother in the Middle: Searching for Peace in the Mommy Wars" on Saturday, July 27, at 1p.m. unitl 2 p.m.
• Vicki Lenz, author, trainer, speaker and marketing consultant will be discussing and singing her book "Don't Forget Your Consumer: A Guide for Small Businesses" on Saturday, July 27 at 4p.m. until 5:30 p.m.
• Kenneth Collins will be signing his book "Soul Care" on Sunday, July 28 at 1p.m. until 2:30 p.m. Collins is a Ashbury Theological Seminary Professor.
• Fenton Johnson will be discussing and signing his new book "Geography of the Heart: A Memoir" on Tuesday, July 30 at 7p.m. until 8:30 p.m.For more information on the upcoming speakers and authors, contact Patty Garcia at 271-0681 extention 114.

© Copyright 1996, Kernel Press Inc. All Rights Reserved

http://www.kernel.uky.edu/1996/summer/0725/news03f.html

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